Our vision

We focus on four essential areas of life in order to be able to work efficiently and purposefully.

Focus area

01

Prevention — lifestyle — Longevity

Longevity describes the ability to live a long and healthy life, often influenced by genetic, environmental and lifestyle-related factors. By promoting higher living standards and improving the quality of life, individuals are enabled to actively participate in society over a longer period of time and to develop their personal and social potential.

Focus area Essentials

10 essentials for prevention — lifestyle — Longevity

DIET

Balanced diet with regional fruit, vegetables, whole grains, healthy fats and plenty of drinking

PHYSICAL ACTIVITY

Regular exercise and sport, a mix of strength and endurance training

HEALTHY SLEEP

Sufficient sleep and relaxation — relax during the day

MENTAL HEALTH

Stress management and mindfulness practice

SOCIAL TIES

Maintain social contacts and support networks

HEALTHY HABITS

Avoiding addictive substances cigarettes, alcohol, drugs

HEALTH CARE

Age-appropriate medical screenings and vaccinations

MENTAL ACTIVITY

Mental activity and lifelong learning

mindfulness

Positive attitude and finding meaning in life

HEALTHY WEIGHT BALANCE

Observe BMI, balance between calorie intake and consumption

Focus area

02

biodiversity

Biodiversity is the foundation on which our natural systems are built. It ensures the stability and resilience of our ecosystems, makes it possible to regulate the climate, provide food and conserve natural resources. The loss of biodiversity, which we are experiencing today at an alarming rate, is endangering these vital functions and therefore our own survival. It is essential that the Foundation works to protect and restore biodiversity in order to secure natural livelihoods for future generations.

Focus area Essentials

10 essentials for biodiversity

CLIMATE AND BIODIVERSITY PROTECTION

Achieve climate and biodiversity protection together.

ONE PLANET

Strengthen planetary health (ONE PLANET, ONE-HEALTH).

MICRO-ORGANISMS

Soil biodiversity e.g. Protect and preserve microorganisms.

CULTURAL LANDSCAPES & CULTURAL DIVERSITY

Preserving and protecting (bio) cultural landscapes, languages, cultures

PROMOTING BIODIVERSITY & FOREST ECOSYSTEMS

Promoting biodiversity: old varieties, old breeds and species, fields & forests

AGRICULTURAL AND FOOD SYSTEMS

Focus on regenerative measures

CONSERVATION OF LAND AND RESOURCES

Restoration, protected areas, inclusive approach.

COOPERATION AND EDUCATION

Education for sustainable awareness internationally and interconnected.

OPEN DATA AND NETWORKS

Free access to biodiversity data.

FOOD CONSUMPTION

Reduce impact on biodiversity

Focus area

03

Equal Opportunities — Education

Equal opportunities in education means that all individuals, regardless of gender, social background or other characteristics, receive the same access options and support in education. It is crucial as it promotes social justice, develops personal potential and ultimately contributes to economic and social development.

Focus area Essentials

12 essentials for equal opportunity and education

TARGET GROUP ORIENTATION

Fairness and individuality

PARTICIPATION

Acceptance and impact

EMPOWERMENT

Encouraging intrinsic motivation

LIVING ENVIRONMENT

Adaptation and impact

INTEGRATED STRATEGY

Holistic Approach

NETWORKING AND COOPERATION

synergy networks

QUALIFICATION

Education, knowledge, skills

GENDER SENSITIVITY

lifestyles, life goals

DIVERSITY SENSITIVITY

Creativity and diversity

EVIDENCE OF EFFECTS

measurability, change

SUSTAINABILITY

Promote holistic, alternative approaches

ETHICAL JUSTIFIABILITY

Cultural Sensibility

Focus area

04

Conservation of resources

At a time when the effects of climate change are becoming more and more noticeable, it is essential that we take every measure to conserve our valuable resources. By reducing energy consumption, using renewable energy and ensuring energy efficiency, we can make a significant contribution to conserving resources and thus create a better world for ourselves and future generations.

Focus area Essentials

10 essentials for conserving resources

REPAIR CULTURE

Repair culture instead of throwaway society

SUSTAINABLE PRODUCTS

Use reusable products

CIRCULAR ECONOMY

Use circular economy processes and products

REDUCE ENERGY CONSUMPTION

Reducing energy consumption

RENEWABLE ENERGY

Using renewable energy

ENERGY EFFICIENCY

Ensuring energy efficiency

SUSTAINABLE PACKAGING

Extraction of plastic from nature

PACKAGING REDUCTION

Packaging reduction

SUSTAINABLE LIFESTYLE

Changing values towards a more sustainable lifestyle

POLITICAL SUPPORT

Political support through incentives

Projects

It's time to act

We develop our projects based on scientific evidence and focus on 10-12 key elements per focus area. In collaboration with experts and partners, we define application projects to ensure effective implementation and scaling.